Medicine Commercials? Seriously?

As of 2008 The United States became one of the only two countries who allows direct to consumer advertising (DTCA) along with New Zealand. The mass media sales advertisement of pharmaceuticals are all over the place in the States and they always promise immediate relief to everything - viruses, flus, weight loss? Some of them are pretty harmless but one sticks out in my memory. Each one has a similar storyline and for the sake of the one I am thinking of we'll pretend it is a weight loss pill advertisement. The commercial starts off with a skinny, happy woman enjoying every aspect of life, eating, socialising, working and taking this little pill with breakfast. After a few minutes (no lies) of building up this heavenly atmosphere the scientists step in with 'Taking this medication isn't for everyone...' This is where it gets hilarious and absurd. The scientists in this weight-loss advertisement go on to say that the pill should not be taken in conjunction with an active lifestyle of any sort, in fact it becomes clear that if you so much as run up the stairs you will possibly have a heart attack. I mean, what the hell is in the pill? And how can they promote a drug which is so clearly lethal for those who don't know how to use it properly and is just plain unhealthy all together. The cruncher for me was when the price of this miraculous weight loss pill was revealed. One whole dollar. 75p. Less than a pint of milk. Excuse me but I think that is borderline murder. Advertising cough medecine when you have a virus is one thing but selling pills that could kill you if you so much as walk quickly is awful and for so cheap is just ridiculous. I wouldn't have a problem with it if I knew people wouldn't buy them but living in one of the most obese countries in the world I believe consumers will. Not to mention those victims of weight loss disorders such as anorexia or bulimia. According to various sources, the US is considering a ban on such commercials. I don't think it's a case of considering, I think it's a case of doing, and now.